Creative Director (2020–2022)
As Creative Director, I led the end-to-end transformation of The Shift Network’s global brand ecosystem during a major growth phase. I was brought in to modernize the visual identity, unify creative across departments, and elevate the experience of a $20M+ education platform serving millions of students worldwide.
My Role
I partnered closely with leadership to drive a full creative evolution across:
Brand identity + visual systems
Website + product experience
Marketing campaigns + funnels
Summit and event branding
Faculty / talent presentations
Digital assets, video, and storytelling
This was not a “make things pretty” role - this was creative strategy, systems design, and narrative direction across the entire company.
The Transformation
I supported Shift in evolving their brand from what you see on the left,
to the refreshed, modern experience on the right.
This page is one of our last collaborative efforts to greatly improve the company's overall user experience, while keeping the integrity of the new visual identity I introduced.
A central area of focus for me during my time with Shift, was moving the company toward a sustainable course launch system that included page templates that not only appeared beautiful, but were functional, and also time and resource-saving for the whole company.
These were some of our last collaborative iterations.
I redesigned the company's logo, and collaborated to bring it to life.
So many courses, products, events, and festivals were touched during my time with Shift - supporting this video piece for the Film Festival was a highlight.
I was fortunate to play a part in the evolution of the Shift App. From levelling up the overall brand to supporting the UI/UX team.
